With the addition of major new buildings, eateries, landscaping features and other site activations and events, Smales Farm has evolved from a traditional office park to a ‘diverse urban community’.

DallowBoss was engaged to prepare a wayfinding review and subsequently design wayfinding elements which improve site presence, aid navigation and reinforce new branding.

The primary site ID markers, parking and vehicle directions are highly visible, while a refreshed multi-use site map adds details suitable for pedestrians and on-site events.