As part of major upgrades at McLean Park, Napier City Council was seeking to build the venue’s presence and improve the visitor experience with number of initiatives – one of which was wayfinding.

DallowBoss was commissioned to determine the scope of the project and subsequently prepare a wayfinding Master Plan. Working with key stakeholders, DallowBoss restructured the venue nomenclature, set an information hierarchy that brought a logical consistency to venue navigation and better suited ticketing requirements. As a result, all existing signage was stripped from the venue, all 22 aisles were re-numbered, 500 row letters were changed and over 5000 of the 8300 seats were re-labelled.

In collaboration with DallowBoss, Napier agency Band brought the strategy to life with bright and bold graphic treatments that present the new identity, integrate Te Reo Māori and stand out within the architectural environment.