Through our long-term relationship with The Event Works Group, DallowBoss was asked to create venue graphics and wayfinding elements for The Festival of Tennis at the Auckland Tennis Arena – home of the ASB Classic and Heineken Open.

A new graphic language, based around the newly created Festival of Tennis branding, was developed for the off-court areas that could remain active for both the ASB Classic and the Heineken Open. We applied this to entrance graphics, wayfinding pillars and the sponsor vehicles while other design features were generated for various hospitality and catering venues.